OVERCOMING OBJECTIONS

Sales Training Course

A 2 day Overcoming Objections Program that explores what happens prior to the buyer making the commitment to purchase and how to use a six step process that supports you in recognising, understanding and overcoming the objections raised in a way that avoids conflict.


Aims

This program will help to increase your confidence and finesse in the way objections are handled; reduce conflicts; retain control of the sales conversation; build a systematic approach; minimise potential lost sales; uncover unspoken objections that can sometimes hijack a sale; and turn objections into opportunities.

Benefits

  • Discover how to build and maintain rapport and reduce conflict
  • Explore definitions and types of objections that can be raised
  • Build a practical tool of the common objections faced in your industry/business
  • Discover the principle of empathetic listening and true meaning of communication
  • Learn a simple phrase to help uncover unspoken objections
  • Review a three phase process to clearly link feature to need to create the benefit
  • Understand the simple six step process that guides and supports you and ties the whole process together
  • Explore techniques to minimise the impact of objections, including price objections
  • Discover how to conclude the sale safely without having to resort to heavy closes
Program Format

Participants will firstly discover why objections occur and how to handle them utilising several guiding principles behind effective communication. They will then break out and build a practical kit of the common objections they face to which they�ll apply a consistent six step process in a series of role-plays in small supportive groups.

Outcomes

As a consequence of attending the Overcoming Objections program participants will improve their confidence in handling tough sales situations,(See also Consultative Selling)

Who Could Attend

Sales Managers; Sales Representatives; Account & Territory Managers; Internal Sales Consultants; Customer Complaint Consultants; Service Technicians, and anyone in direct contact with prospective or established customers

Duration

2 days

Links

Activity Based Selling

Consultative Selling

Influencing The Customer